Pricure.
Let’s picture it
Pricure’s mission is to help users find out the cost of healthcare services and compare the price between different medical providers.
User research
Interaction design
Wireframe
Usability testing
Visual design
Team
Sachet
Eva
My Role
Timeline
Secondary Research
Pain Points
Get to know the bills slowly
Lack of Price Transparency
Complicated insurance processes
Hard to find the doctor and book an appointment.
User Survey
Understanding the common difficulties that most users encounter.
User Files
Key Findings
Opportunity
01
Users have a strong need to know the healthcare service price before services
Cash pay (self-pay) is more prevalent than we expected.
02
03
The price help user realize and claim for incorrect and unreasonable statements.
The government's demands to open price system of hospitals since 2021.
02
02
04
Understand deep users’ needs and their experience .
User Interviews
The same service’s price has a big difference.
When I was pregnant, I did the screening twice. The first one cost $800. Then I went to another center for the second one, which only cost $120.
“
Complicated insurance process,
I hurt my hands and went to the emergency room. The doctor only gave me some bandages and charges $500
“
Anti-risk ability is limited
Since my father didn’t have insurance, I finally, I paid $8000.
“
Two typical user personas .
Persona
Typical User
User Journey Map
Common User
Design
Brainstorm the possible solutions
Crazy 8
We began sketching different design ideas and after the eight minutes were up, reviewed the sketches and identified the most promising ideas.
Then we refined the most promising ideas further through additional sketching.
Lo-fi Wireframe
Create the user flow
Then we designed a user flow for searching and comparing different medical services, including searching for doctors, hospitals, and medical procedures.
Gather feedback from potential customers
Concept Testing
We conducted six concept testing sessions using low-fidelity wireframes to identify potential issues and opportunities.
Brand design and design system
Visual identity
We identified Pricure’s logo, color scheme, typography, and overall style.
Then we build the design guidelines to ensure consistency and coherence.
